Empathy is key to persuasion. . . and success
Writing is hard. There just are so many things to consider, and then after your work is finished it may, or, may not strike a chord. With a publisher or producer. And then with the public. This raises an important consideration: did you write to satisfy yourself, or, did you write to satisfy your reader or viewer? The following research reports are about having empathy for the person you're writing for - in the case of these studies, writing to convince a political opponent of the wisdom of your point of view. The conclusion of the researchers is that arguments based on a political opponent's moral principles, rather than one's own, have a much better chance of success. This observation applies to writing fiction and non-fiction. The question is: who are your target readers? Think you're writing for everyone? Sorry, no such animal. Certain types of people read or watch certain types of fiction. Or non-fiction. Personally, I ...